# Overview

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Welcome to **Yapyo,** a decentralized mindshare hub. We are building the infrastructure for **attention markets**, but with a twist: turning them into **retention markets** through social coordination. Everyone has the chance to participate. Just show up.&#x20;

**Yap. Earn. Create.**

In a world where attention is the most scarce resource, Yapyo lets users coordinate around reputation, engagement, and incentives to launch new assets, earn protocol revenue, and build market presence. It is not only a protocol, but a framework for incentivizing social coordination.

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### TL;DR

Yapyo is a **mindshare coordination hub** where reputation and attention are tokenized and rewarded. By merging social dynamics with DeFi primitives, Yapyo builds a new kind of economic block: one where coordination is not a byproduct but the core product.

At the core of Yapyo is the **YAPYO Token**, which powers a self-sustaining flywheel which connects:

* **Reputation-based Leaderboards**
* **Token Creation Infrastructure**
* **Revenue-sharing Staking**&#x20;

These modules ("yApps") collectively form Yapyo's decentralized attention economy.

Key modules include:

* **Leaderboard yApp**: Ranks users based on a Mindshare Aggregator
* **Staking yApp**: Stake to earn protocol revenue and rewards
* **Launcher yApp**: Launch new tokens paired with YAPYO via GU Factory (Lite) & Camelot V3

Yapyo is built for users who know how to create movement—and want to be rewarded for it.

> Yapyo: Where mindshare meets value.

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